Radio Advert Example:
https://www.youtube.com/watch?v=FEbQdIu7h14
This is an advert on TV and Radio for WE BUY ANY CAR. The advert targets at car owners who want to sell their cars. The advert starts off with a first person directly talking about how they sold their car and was able to spend their money on better things. It then starts to play a jingle that underlines a voice over by James Cordon talking about some statistics of the company.
This advert would mostly be played during the day time or evenings since its target audience is people who own cars however I think it would be best to be shown in the evening as people would have finished work and already be driving home ready to listen to the radio. It would mostly be played on adult TV channels simply due to its adult audience and it doesn't really appeal to children.
Within this advert, both the actors have been able to use clear pronunciation and sustain clarity within their voice. They have also been able to portray high energy and enthusiasm for the advert which makes the piece a lot more engaging for the audience.
The background music also enhances the advert as it is quite a light heartened and relaxing tune which will make the audience relate those feeling to the audience each time they listen to the advert. The advert includes the sound effects of the woman laughing whilst she throws money into the air. you can distinctively hear the money falling and hitting each other. These sound effects of laughing is quite an effective device as it simulates joy or success to the audience and therefore could make them feel that the company would bring the customer joy and success. I also think the money falling is also a key selling point as the customer wants money to be the outcome of using their services but it also it reinforces the idea of joy as they would be getting what they want.
No comments:
Post a Comment